IBM | Red Hat Marketplace Gamification
COURSE: ISE 220. Interaction Design II by Prof. Rosenberg
OBJECTIVE:
Increase user engagement within the Red Hat Marketplace by creating a gamified platform/experience.
Create a new user experience that differentiates Red Hat Marketplace from other cloud software marketplaces.
TEAM: 3 People
DURATION: 6 weeks
YEAR: 2020
UX METHODS: Gamification Mechanics, User Stories, Conceptual Matrix, Usability Evaluation, Sketches, Wireframes, Rapid Prototyping
TOOLS USED: Axure RP, Figma
Initial Steps
We carried out usability analysis of the existing platform
We created a new Object Action Matrix and Prioritization Matrix
We then defined the scope and elements that we would apply gamification to
Gamification Design Cycle
We first drafted the system owner goals.
Then we figured out the intrinsic and extrinsic motivators of the end-users that mapped the system owner goals.
Gamification mechanics corresponding to these motivators were then implemented in the design.
We then drafted the rules, economy, engagement loops and cheating disincentives to be applied in our design
Visual Design:
We complied with Red Hat Marketplace design systems, style guides, and general patterns.
