Color with Asian Paints: Designer in your pocket
Winner of Gold at the prestigious Digital Crest Awards 2019 for 'Best Use of Interaction Design
Design an application that enables consumers to visualize their dream homes in their choice of color on a digital platform.
This mobile application was conceptualized for Asian Paints, India.
WORK PROJECT: Moonraft Innovation Labs.
CLIENT : Asian Paints
MY ROLE : I was the lead designer for the first phase of the project - from concept pitching till the implementation of Phase 1.
YEAR: 2017 - 2018
DURATION : 3 Months
DELIVERABLES :
UX strategy, Concept Creation, Information Architecture, User flows, Wireframes, Documentation
Campaign India 2019 - Digital Crest Award winner for 'Best Use of Interaction Design'
More than 1 million downloads. The application fared well in the market with an average Google Playstore rating of 4 and one million+ downloads
Start your digital decor journey by imagining your home with Asian Paints. Visualize your space in more than 1800 colours and an exclusive range of textures ...
