PACKAGING DESIGN
DESIGN BRIEF : All in one dining pack for bachelors, consisting of a set number of cutlery and crockery
COLLEGE PROJECT : Packaging Design
DURATION : 3 Weeks
OBJECTIVE : Learning product packaging
Initial Phase
CAN PACKAGING SERVE A HIGHER PURPOSE ?
As I explored more about packaging, I wondered if packaging can be used further and not thrown away after a product is opened. Can packaging be turned into another product complementing the original product it encased ?
As a bachelor myself, I realized the clutter of utensils me and my friends used to have in the kitchen. When we purchased a set of crockery, we threw away the packaging and later on while shifting to another town, we had to search for alternate method to store the crockery.
DESIGN BRIEF
Turning the packaging into an essential accessory for kitchen to dry the washed vessels and keep them organised. It saves time and money for bachelors to purchase a separate accessory for kitchen.
Research
BACHELORS - TARGET AUDIENCE
I Interviewed many bachelors in Pune and understood their lifestyle and needs. The general kitchen area problems that I found were that kitchen was unorganized, chaotic and messy. Furthermore , there was frequent shifting involved between apartments.
CHAOTIC : Utensils kept on the platform
UNORGANIZED : Cardboard carton used as a stand which becomes soggy and damaged
MESSY : Dumping of food items on kitchen platform
WHAT CAN THIS PACKAGING OFFER ?
STACK
Easy and convenient way to stack cutlery and crockery
EASY ACCESS
Quick access to cutlery when needed. Misplacement minimized
RE-PACK
Reusable package to swiftly Re-Pack while changing apartments
IDEATION AND CONCEPT
FINAL DESIGN
The cutlery and crockery packaging will contain 6 spoons, 6 forks, 2 butter-knives, 4 plates, 4 bowls
