My Experience at Dave as a Product designer
I'm currently part of the ExtraCash team at Dave, responsible for generating around 80% of the company's revenue. Over the past two years, I've worked on projects in both the Credit and Banking areas.
In my approach to product design, I focus on understanding what users need, the company's goals, and the ins and outs of the Fintech world. I see design not just as making things look good but as a practical way to solve problems that meet users and business goals.
EXTRACASH | CREDIT - LAUNCHED
Enhancing the ExtraCash Experience: Homepage Upgrades
Increased the M2M transactions and reduced contact rate of members
PERSONAL SAVINGS | BANKING - LAUNCHED
Streamlining onboarding process for the Goals product.
Increased the conversion rate from 18.6% to 49.7%
TIPPING | CREDIT
Enhancing the Tipping Experience
Tipping brings in over 20% of revenue at Dave and the experiments were designed to make it more relatable and bring in more transparency in the current experience
COMING SOON!
EXTRACASH | CREDIT - LAUNCHED
Optimizing screens for ExtraCash Advance
Consolidating two screens for control and transparency
OTHER ROLES AND RESPONSIBILITIES
Ideation workshop in SF for 2023 roadmapping
Contributed to multiple roadmapping workshops and strategy meetings.
Honeycomb is the name of the Dave Design System
Provided assistance to the Design Systems team during resource constraints.
Covers of different production files in Figma
Overseeing and updating all ExtraCash production design files (Figma) to ensure ongoing relevance with what is in the Dave app.